All case studies
06Case Study
Aimée — "Daddy's Home" Release Experience
EventsPartnershipsDevelopment
Event
Objective
Bring “Daddy's Home” to life through an immersive release experience that connected the single's themes of romance, sensuality and love with the Valentine's Day season.
Challenge
Create a release moment that went beyond a traditional listening party, giving audiences a memorable way to experience the single while strengthening Aimée's connection with her community.
Strategy
An experiential release campaign, built with Design With Wine and timed ahead of Valentine's Day, around:
Event Concept & ProductionBrand PartnershipsSeasonal MarketingCommunity Engagement
06Results
$1K+
Event revenue
- 30+attendees
- Design With WineCollaboration partner
- Arterra Wines + Rasta PastaSupporting brands
Conclusion
By transforming “Daddy's Home” into an immersive Valentine's experience, we created a release moment that brought music, romance and community together — attracting 30+ attendees and generating over $1K in event revenue.