All case studies
01Case Study
Aimée — "Do You" Single Campaign
PRPlaylistingPaid Media
Single
Objective
Build awareness around Aimée's single “Do You,” grow her streaming audience, and strengthen her presence across music platforms and media. The campaign set out to increase streams and video views while expanding awareness and press opportunities for Aimée across key markets.
Challenge
Breaking through in a competitive R&B landscape and turning a single release into meaningful discovery, streaming growth and industry visibility.
Strategy
A multi-channel release campaign built around:
Spotify PlaylistingPR & Media OutreachPaid MediaAudience Growth
01Results
4
Spotify editorial playlists
Incl. Fresh Finds R&B and Mood Ring
- 60.9KSpotify streamsIn one month
- 24KSpotify listenersIn one month
- 182listener playlists
- HipHopCanadaMedia feature
- 85.65%Completion rate on Spotify video advertising
Conclusion
A playlist-led release strategy turned “Do You” into a discovery moment, expanding Aimée's audience while earning editorial support, media visibility and 60K+ Spotify streams in one month.