All case studies
09Case Study
Equation Billionz — “DPMO” single + video rollout
Music ReleasePRPlaylisting
Single + Video
Objective
Increase awareness and visibility for Equation Billionz and his single and music video “DPMO.”
Challenge
The music video released ahead of the single due to unforeseen distribution delays, requiring a tailored strategy to maintain momentum and maximize impact.
Strategy
A multi-channel marketing campaign focused on:
AdvertisingPlaylistingSocial Media PromotionPress
09Results
84K+
Views on the “DPMO” music video
- 44K+streams of the single
- 2Spotify editorial playlists — Lofi Rap and Fresh Finds UK & IE
- 370+listener-curated playlists
- 2notable platforms — LinkUpTV & Pigeons & Planes
Conclusion
Despite distribution challenges, strategic execution boosted awareness and engagement for “DPMO” — connecting Equation Billionz with a wider audience and solidifying his presence in the scene.