All case studies
02Case Study
Isadore — "If I'm Honest" Catalogue Revival
PlaylistingPRPaid Media
Catalogue
Objective
Reintroduce Isadore's If I'm Honest project nearly one year after its original release, creating a new discovery cycle and expanding its reach across streaming, media and international audiences.
Challenge
Generate renewed momentum around an existing body of work without the natural attention and discovery opportunities that come with a new release.
Strategy
A catalogue revival campaign built around targeted playlisting, media outreach and paid advertising — giving the music a second opportunity to reach new listeners:
PlaylistingPR & Media OutreachYouTube AdvertisingAudience Development
02Results
+5,022%
Increase in Spotify streams
Against the pre-campaign baseline
- 26.9Kstreams on “I've Been Thinking”
- 13.2Klisteners during the campaign period
- 144Spotify playlists added
- 1Spotify editorial placementHangover Detox by block.fm
- 123K+YouTube ad impressions6.5K views
- 2press placementsToronto Guardian and Roadie Music
Conclusion
Nearly a year after its original release, a strategic catalogue revival gave If I'm Honest a second discovery cycle — driving a 5,022% increase in streams, Spotify editorial support and renewed international audience growth.