All case studies
07Case Study
Nick Souza — "Running" Campaign
Paid MediaPRPlaylisting
Single
Objective
Build on the audience insights established through “Try Again” and scale Nick Souza's reach internationally through a broader, multi-channel campaign for “Running.”
Challenge
Turn the learnings from the previous campaign into a more expansive rollout — increasing Nick's visibility while identifying the audiences and markets with the strongest potential for continued growth.
Strategy
An expanded campaign across Meta, YouTube, TikTok and Spotify Showcase, testing Brazil, Canada, the U.S. and Japan:
Paid MediaPR & Media OutreachPlaylistingSocial Promotion
07Results
679K+
Campaign impressions
Meta, YouTube, TikTok and Spotify
- 470.9KMeta impressionsAt a $0.28 CPM
- 9.8K+Meta page engagements
- 108KTikTok impressions89.7K unique users reached
- 93.3KYouTube impressions26K views
- $2.02average campaign CPMImproved on “Try Again”
- 80new listeners via Spotify Showcase15% intent rate
Conclusion
Building on the learnings from “Try Again,” the “Running” campaign scaled Nick Souza's international reach to 679K+ impressions while strengthening his media presence and identifying Brazil as a key growth market.