All case studies
08Case Study
Nick Souza — "Try Again" Campaign
Paid MediaPlaylistingPR
Single
Objective
Increase awareness of Nick Souza and “Try Again” across Canada, Brazil and international markets, while driving streams and securing new media opportunities. The campaign set out to reach 5K streams within one month and secure 1–2 media placements.
Challenge
Expand Nick's audience beyond his existing listener base while identifying the markets, platforms and music audiences most receptive to his genre-blending sound.
Strategy
A multi-platform campaign across YouTube, TikTok and Spotify, pairing paid media with organic PR outreach:
Paid MediaSpotify GrowthPR & Media OutreachAudience Development
08Results
402K
Campaign impressions
YouTube, TikTok and Spotify
- 110KYouTube viewsFrom 232K impressions · 47.26% view rate
- 12.4KSpotify streamsMore than double the 5K goal
- 8.7KSpotify listeners
- 524Spotify playlistsIncl. editorial Fresh Finds Canada
- 119KTikTok impressions112K unique users reached
- 72.51%Spotify ad completion rate50K impressions · 32K reach
Conclusion
A cross-platform campaign more than doubled the original streaming goal while generating 402K impressions, 110K YouTube views and expanded playlist and media visibility for Nick Souza.