03Case Study

Rekha Yasmin — "Visual" Single Campaign

Paid MediaPRPlaylisting

Single

Objective

Introduce “Visual” to a wider international audience while growing Rekha Yasmin's visibility across streaming, video and media. The campaign set out to generate 10K Spotify streams, 5K YouTube views and three press placements, while building awareness across North America and other priority markets.

Challenge

Expand Rekha's audience beyond her existing listener base while identifying the markets and audiences most receptive to her evolving R&B sound and visual identity.

Strategy

A multi-channel rollout testing audiences across Canada, the U.S., the U.K. and the Philippines, built around:

Paid MediaPR & Media OutreachPlaylistingAudience Development

03Results

27.8K

YouTube views

More than 5X the original 5K goal

298KYouTube impressions$0.57 CPM
11.3KSpotify streamsSurpassing the 10K campaign goal
7.6KSpotify listeners
269playlist addsPlus 244 saves
3press placementsMeeting the campaign PR objective

Conclusion

A multi-channel rollout transformed “Visual” into an international discovery campaign — exceeding streaming and video goals while strengthening Rekha Yasmin's audience, media presence and visibility across key markets.

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