All case studies
04Case Study
Shola OG ft. Nick Views — "Switch" Campaign
PlaylistingPRPaid Media
Single + Video
Objective
Expand awareness of Shola OG and “Switch” across key international markets while growing streams, video views and his overall digital presence.
Challenge
Break through in a competitive hip-hop landscape while building meaningful discovery across streaming, media and video platforms — reaching both Shola OG's existing audience and new listeners globally.
Strategy
A multi-channel release campaign creating several discovery points around the single and its accompanying visual:
Spotify PlaylistingPR & Media OutreachYouTube AdvertisingSocial Promotion
04Results
33.9K
Spotify streams
Beating the 25K goal by over 8K
- 939Spotify playlists added
- 7.6streams per listenerIndicating repeat listening
- 720KYouTube ad impressions32.8K views at a $0.30 CPM
- 1Spotify editorial placementNaija Drill
- 4press placementsIncl. 24Hip-Hop and Rolling Hype
Conclusion
A multi-channel release strategy pushed “Switch” beyond its streaming goal, generating 33K+ streams, Spotify editorial support, 720K YouTube impressions and expanded media visibility for Shola OG.