05Case Study

SPVNNI — "REOM" Mixtape Campaign

PlaylistingPRPaid Media

Mixtape

Objective

Build momentum around SPVNNI's REOM mixtape by driving streams and audience growth while increasing visibility among hip-hop fans, media and the wider music industry.

Challenge

Cut through a highly competitive hip-hop landscape with a full mixtape — creating sustained discovery across multiple tracks while translating digital momentum into broader artist visibility and industry opportunities.

Strategy

A campaign that extended beyond a single-track push, circulating multiple songs across playlists with “Dark Horse” as the focus:

Multi-song PlaylistingHip-Hop Media PromotionPaid MediaIndustry Opportunities

05Results

171K+

Mixtape streams

171,994 across the project

10K+playlist adds across the mixtape
2.5K+saves across the project
574KYouTube impressionsFor the “Dark Horse” campaign
1opening performance secured for Curren$yFrom digital discovery to a live slot
Geniuspromotion, plus a TorontoRappers collab post and blog feature

Conclusion

A multi-channel mixtape campaign turned REOM into a broader artist development moment — generating 171K+ streams, 10K+ playlist adds and 574K YouTube impressions while creating new media and live performance opportunities for SPVNNI.

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