Free resource

The Release Campaign Checklist

Every release we run follows the same spine: what gets locked in the weeks before announce, what happens in release week, and what gets measured after. This is that spine, as a checklist you can work through.

• An eight-week pre-release timeline, week by week
• Pitching and playlist targets — who to approach, and when
• The assets and content to have ready before announce
• What to measure once release week is over