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Creating Value Through Quality Content

The saying ‘a picture is worth a thousand words’ might sound like a cliché but it rings true in

every way. Photographs are a universal form of communication. They require no translation, no mediation; they are a window through which anybody can share the same view. As an artist or an entrepreneur, your primary goal is to create value. Moulding people’s perspectives, perceiving things differently and changing people’s lives is not a task for the fainthearted but it does require attention to detail and an investment in good quality photos and videos.


People tend to believe what they can see. According to the National Retail Foundation, 94% of people felt that the quality of an image was important when purchasing products. If your

intention is to leave a legacy worth revelling, then your vision needs to shine through fervently and distinctly. One big budget investment will have a far greater impact than an assortment of small lower budget photoshoots and videos. Your singular vision can only be achieved if you go big, otherwise you may be forced to go home. An investment in your visuals is an investment in your brand and in your message as a creator.


Especially in today’s day and age, where mass production diminishes quality, the caliber of your visuals can truly set you apart from your competitors. Speaking of competitors, in the field of entrepreneurship there is an endless onslaught of other business folk who want the same things as you do. A good quality photo or video could be the difference between a consumer choosing you and your content over somebody else. When you choose to invest in your brand, it builds a trust between client and creator. The value that you place in your own work will be reflected in your clientele’s evaluation of it.


Statistically speaking, 65% of the population are visual learners. It only takes about 1/4 second for the human brain to process and attach meaning to a symbol. By comparison, it takes us an average of 6 seconds to read 20-25 words. The numbers don’t lie and the visuals shouldn’t either.


Contact us today to set you up with the right photographer or videographer for your brand, with the help of our creative direction.



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